Healthways Blue Zones

 

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Overview

 

GOAL
Blue Zones are places around the world that people tend to live longer. It is speculated that this longevity is due to their habits and routines. The Blue Zones site aimed to support healthier communities based on these habits.

ROLE
UX Designer, User Testing (Team of 2 UXers)

KEY PROBLEMS TO SOLVE

  • How to leverage the effects of social psychology to motivate communities to adopt healthier lifestyles and habits.

  • Create a repeatable template that can be deployed to different communities (initial communities were Des Moines, Iowa & the beach cities in California)

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The project kicked off with stakeholder research and wireframes. User research highlighted that need to focus on the user’s community and easy to do actions.

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The Design

KEY SOLUTIONS

  • Because community is a core principle of the Blue Zones Project the site shows real number of how many people from the user’s local community have joined or done the various pledges (activities)

  • Focus on turning a person from an passive browser to active participant by lowering the barrier to entry to various activities.

  • Educating users on health habit formation. Strategies include: making the healthy action the path of least resistance so it becomes the natural action to take. Or pairing new habits with existing once so they are easier to start.

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Research drives good design
so here is a random fact

Photoshop was initially released in February, 1990 and sold for $895 (adjusted to today’s dollar that is about $1,800)

 
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